Citibank recently conducted a poll of small business executives found their use of social media to be very low.  Here's a couple of excerpts from a Rueters article on the Citibank survey.

Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses, according to research released on Thursday.

Also, 28 percent were using more email marketing and 25 percent using more online advertising to generate business leads and sales, it found.

The survey found 42 percent of small businesses have made greater use of their company websites to generate business leads and sales.

 

Nineteen percent were doing more advertising to attract new customers in the economic downturn, 38 percent said they were doing less and 41 percent were doing the same, it found.

Read the entire article